O ConventualO Conventual is a bakery in the town of Pereira, and focuses on the traditional Queijada de Pereira, which is a convent sweet whose recipe was created by the nuns in the convent of Pereira. In addition they also produce other goods and convent sweets as well.
I was invited to develop their logo, and also an illustration for their bakery's wall.
Since i'm from Pereira i was very familiar with the Queijada and all it's history, and it was fun project to work on!
Queijadas are handmade, so a caligraphic font was chosen and a handmade illustration was produced, using a brush and black ink, of an angel starting a recipe. The angel it's because the owner is called Maria dos Anjos, Anjos is portuguese for Angels, and i must say, they are heavenly good! :D
In almost all convent sweets eggs are used, so with this in mind, yellow was chosen. Black and white because the nuns costume's use these colors.
The logo had several aplications, like the building it self, using the typography, in a Pvc material, in 3d, and the logo in a board.It was also used on bags, and in the wrapping paper of the cakes.
Illustration for the wall
I also had the pleasure to do an illustration to be printed in vinyl, to the bakery's wall, that i proposed to be a series of steps of the cake recipe.
It's 5m wide and 2m tall, and the original are two A3 brush and ink drawings, that scanned and united digitally.